Here’s how Facebook ads Targets you

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You can display your ad on facebook to targeted users or to the masses, ever wondered how this can be done, well Read Below to find out how.

Here are some ways of how Advertiser’s can target you through Facebook:

Monitoring your Facebook Activity

By now you’ve probably gathered that Facebook uses things like your interest, age and other demographic and geographic information to help advertisers reach you. Then there’s the stuff your friends do and like – the idea being that it’s a good indicator for what you might do and like. So, if you have a friend who has liked the New Yorker’s Facebook page, you might see ads for the magazine on your Facebook feed.

But that’s just the tip of the iceberg. Facebook and advertisers can also infer stuff about you based on things you share willingly. For example, Facebook categorizes users into an “ethnic affinity” based on what it thinks might be their ethnicity or ethnic influence. It might guess this through TV shows or music you’ve liked. Often, Facebook is wrong – and while it’s possible to remove it, you can’t change it. There is also no “ethnic affinity” option for whites.

While some advertisers want to reach large swaths of people, others like more specific targeting. As Facebook explains in a guide for advertisers, it’s possible to refine an ad’s audience on things like what people post on their timelines, apps they use, ads they click, demographics such as age, gender and location, and even the mobile device they use or their network connection.
Based on this information, advertisers can either include or exclude categories such as homeowners, “trendy moms,” people who moved recently, conservatives, or people interested in cooking, for example.

Following you off Facebook

An ad offering called “custom audiences” lets advertisers target anyone who has already bought stuff from them or has visited their websites. They can also target anyone who has shared an email address or downloaded their app.

So, if you use Netflix, you may see an ad on Facebook for a new TV show that might interest you. Or, if you gave your email address when you bought a pair of slippers from Land’s End, you might get an ad for an upcoming slipper sale, since Facebook has your email address too.

Then there are “lookalike audiences.” These are people who are similar to a business’s existing customer base, but are not customers themselves. This can help advertisers reach people in different countries, for example.Advertisers can use this tool by first uploading their customers’ data through the “custom audiences” feature. Then, Facebook’s algorithms look for people similar to them. In addition, advertisers can also install a Facebook “pixel” on their site, a piece of code that tracks what people do off of Facebook.

Dynamic Facebook Ads

Dynamic ads look similar to other single image ads or ads created in the carousel format on Facebook, Instagram and Audience Network. However, instead of individually creating an ad for each of your products, you create an ad template that automatically uses images and details from your data feed for things you’d like to advertise. Dynamic ads use your Facebook pixel or SDK to show ads to people who have already shown interest in your business by taking actions you care about on your site.

Benefits

  • Reach more shoppers: Show people items that are tailored to their interests, whether or not they’ve been to your website or app.
  • Complete the sale: Retarget your website or mobile app shoppers to remind them of items they viewed but didn’t buy.
  • Find new potential shoppers: Reach new people who’ve expressed interest in your products (or products similar to yours) using broad audience targeting, even if they haven’t visited your website or app yet.
  • Reach people anywhere: Show ads to people on mobile and desktop across Facebook, Instagram and the Audience Network.
  • Scale your ad creative: Promote all of your items with unique ad creative without having to configure each individual ad.
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